LTV:CAC · Unit Economics
LTV:CAC Ratio Calculator
The most important startup health metric. Calculate your LTV:CAC ratio, understand where you stand, and get actionable recommendations.
LTV:CAC Inputs
Enter LTV and CAC to calculate ratio
Benchmark: Investors look for 3:1 minimum. World-class SaaS companies target 5:1+. Below 1:1 means you spend more acquiring a customer than they will ever be worth.